Shop Self Tanning Collections
All-Natural, Paraben-Free, Cruelty-Free, & Vegan
Tropical Color, Island-Inspired
Discover self tanning products designed to create radiant, natural-looking color without the need for sun exposure. Inspired by the beauty of the South Pacific, South Seas offers lightweight mousses, ultra-fine mists, gradual tanners, and professional formulas to help you customize your perfect glow. Trusted by beauty professionals and featured on Dancing With The Stars, our collection brings tropical, sun-kissed color home.
Customer Love
Glowing Reviews
Real results, radiant color, and sun-kissed confidence from the South Seas community.
LOVE their spray tan formulas. They don't smell horrible, like other ones do, and they aren't sticky at all. I also LOVE the Tahitian Tan Extender lotion. I use this lotion daily to moisturize my skin and build a very natural looking base tan. We won't use any other brand!
I have been using the South Seas Tahitian Tan Mist for almost 10 years now and have never looked back! Best one on the market! Never leaves any marks or is orange looking! It’s just perfection! And now all of my friends use it too!
I am obsessed with the Tahitian Tan mist! I apply it to my face/neck every other morning before my makeup and it is the perfect natural looking color with no orange tint to it (very picky about this). It’s also easy to spray and dries very quick.
I absolutely love all of South Seas Skin Care products! I have tried so many different brands of tanning products none of them can hold a candle to South Seas! I have been using the tanning mousse & spray for the face along with other products for several years. Wouldn’t change for anything.
I can not express how much I love their products! I have tried 27 different sunless tanning products and not one of them even come close to South Seas line of sunless tanning. My friends are shocked when I tell them it's a sunless tan. I love the Lava solution (they use this on Dancing With the Stars) and I am currently using the Sea Foam Mousse. I LOVE IT! It's easy to apply, gives you a beautiful natural tan look, and it last longer than any over the other products on the market. Take it from me, stop wasting your money with other sunless tanning products!
My brother was diagnosed with stage 3 melanoma several years ago and that began my search for a product that wasn’t orange, was easy to apply and was affordable. I stumbled upon South Seas and I fell in love with the products. I’ve been using them for about 7 years. I especially love the Tahitian Tan Mist! It is such a good pick me up in the winter for my face and neck, and in the summer it’s a great all over tan!
Become an affiliate!
Do you love promoting South Seas products on your socials? Become a South Seas beach babe!
SELF TANNER FAQS
Your Glow Questions, Answered
South Seas Island Glow Body Bronzer is the instant cosmetic body bronzer used on Dancing With The Stars contestants for camera-ready color. Similar to body makeup, Island Glow provides an immediate bronze tint that enhances the skin tone or an existing spray tan, helps blur imperfections, and creates a polished, photo-ready finish.
Designed to look beautiful both in person and on camera, Island Glow dries quickly and resists transfer once set. It’s ideal for events, performances, photoshoots, nights out, or anytime you want instant color. Island Glow Body Bronzer washes off easily with soap and water.
A South Seas self tan typically lasts about 7 days with proper application and care. To help keep your glow looking fresh, moisturize daily with Monoi de Tahiti Body Lotion and apply Tahitian Tan Extender every few days. Avoid harsh exfoliation and gently pat skin dry after showering. Reapply every 7 days, or as needed, to maintain your desired level of color.
Yes. South Seas self tanning products are vegan, cruelty-free, and paraben-free. Each formula is designed to deliver beautiful, natural-looking color with skin-loving ingredients and no animal testing. For sensitive skin, we always recommend reviewing the ingredient list and patch testing before application.
To help prevent streaks, exfoliate 24 hours before applying self tanner and moisturize dry areas such as elbows, knees, ankles, hands, and feet. Apply with a tanning mitt using even motions, working in sections and blending thoroughly. Allow the product to dry completely before dressing.
Our products are formulated to work beautifully on all skin types, from dry to oily and everything in between. Check individual product descriptions for specific recommendations.